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In 1904, an engineering student named Clarence Spicer left Cornell University to launch a new business in the vacant corner of a New Jersey factory.
While still a student, Spicer had earned a patent for his groundbreaking design of the first practical universal joint to power an automobile.
But, while many milestones mark the way on our long and illustrious path, we’re not ones to rest on our laurels.
As we like to put it: our greatest work is yet to come.
Marking 200 years of brewing success with typical Guinness flair, the company drops 150,000 embossed bottles into the Atlantic Ocean from 38 different ships over a period of six weeks.
The bottles contain some unusual documents, namely a colorful certificate from ‘the Office of King Neptune’, a booklet recounting the story of Guinness, a special gold-colored Guinness Stout label and even instructions on how to turn the bottle into a table lamp. The first press advertisement for Guinness appears featuring the slogan ‘Guinness is Good for You’.
Fusing over two centuries of brewing heritage and innovation, our Nitro IPA is born.
The Guinness Storehouse opens its doors to the public and becomes the official home of Guinness in the historic heart of Dublin.
Spicer’s innovation would quite literally unchain the automobile, which had previously relied on chain-and-sprocket drives to transmit power.
But at its outset, his new venture was a decidedly bold step.
Along the way, Dana Incorporated also fostered a progressive, people-oriented culture that has added a unique dimension to the products and services the company provides.
Building on these strengths, Dana Incorporated products have helped to drive history’s greatest vehicles – from the Model T and the World War II-era Jeep As Dana Incorporated embarks on its second century, it continues to build on this proud heritage.
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Dana people continue their passionate pursuit of innovation.